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Funnel marketing is a way to market your product and service at low cost through digital advertising. It is a most popular tactic on internet marketing to promote any offers which drive most of the sales. The funnel is a combination of multiple pages to make visitor hooked with an offer. Your landing page which is focused on what most important and designed to make visitor take action toward the call to action while serving your end marketing goal is what called funnel hack.

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Tips For Success Every Business Owner Needs To See

After you have launched a business, it can be a struggle to make it successful. It can take a while till you find your feet in the business world. Here are some tips for success every business owner needs to see if they want to get their business off the ground.

Success Every Business

Make sure to stay on top of finances

It’s so easy to lose control of your finances if you are not watching what you are spending. You need to be careful when it comes down to costs and expenses to ensure you don’t go under before you begin.

Keep any spending to a minimum until the cash starts flowing. As this article says, you should be building a reserve of money so that if you do head into trouble and make a mistake, you have the funds to fix it. 

If you aren’t great at keeping on top of your finances, you might want to hire an accountant to be in charge of the funds for now. They will deal with tax, so you don’t have to worry about it as well!

Market your business

Another tip for business owners to make their company successful is to ensure that they are marketing their business. You need to get your brand out there so that clients will flock to use your services. Call and email potential customers about your new business so they know who you are. Follow any leads and consider holding a launch event. 

That way, you can invite people in the industry to come along and find out more about the product or service you will be providing. Remember to get a great website and utilize social media so that people are aware of your business. It might be worth paying to advertise in magazines which are in your sector. It will make you seem a more viable business.

Keep in control of your stock

You also need to keep in control of your stock if you want to ensure your business is a success. It will increase productivity and will mean you can give customers an exact response about when they will be able to have the product.

It will also mean you aren’t spending extra money buying stock when it’s not necessary. You may want to get some ERP Software, which will let you control your business from one piece of software. It’s great for keeping in control of stock and sales order processing.

Hire someone to help out

Another tip for success is to make sure you are not doing everything yourself. As we discussed before, don’t waste time doing jobs that you could hire someone else to do.

Especially if you aren’t that great at doing it; you could end up messing up the computers in your business if you aren’t skilled in IT support. Remember, you don’t have to hire loads of people; just a couple will be essential for getting your business off the ground.

Try and stick with the initial plan and make it work. Companies tend to go wrong if they try and change to be something else.

How Political Organizations Have Found Ways To Use Social Media In Their Favour

Politicians and political organizations were pretty much enigmas until recent years. They only connected with the people they were representing in a handful of ways.



Television appearances, newspaper interviews, and public speeches were common. What there was far less of, however, was connecting with people on a personal level. Or in a medium that was easily accessible at all hours of the day, on countless devices.

The social media boom has happened, and those in politics have refused to miss the boat. They’ve established a presence on various social forums and then nurtured it. Just this month we watched the two frontrunners for the next American Presidential election have a spat on Twitter!

Donald Trump and Hillary Clinton engaged in a brief but dramatic argument via the social media side. It was something that many generations have never seen before.

But they’re not the only ones at it. A whole variety of individuals and corporations are doing the same thing. Barack Obama has his own Twitter account. Activist think tanks, like the Foundation for Defense of Democracies,have their own Linkedin pages. In the UK, Labour leader Jeremy Corbyn has joined Snapchat!

The question is, why? And what lessons can you and your business take away from this?

They have total control of the output

Oftentimes, journalists and broadcasters are able to twist people’s words to suit their own agenda. As a result, when politicians do interviews, they are rarely able to fully confirm that the words they said will be the words that reach the public. However, when they have their own teams managing their social media efforts, they have total control.

Social media gives them a human voice

Something that politicians, in particular, were lacking up until recently was a human voice. Social media, however, has given them this. As a result, there are now able to engage with the people in a way that is relatable- even friendly. They can pick their tone, be that be comedic or serious or tongue-in-cheek, and give themselves a personality.

It allows a connection with a huge and varied audience

Generally, social media allows for a real-time connection with younger people. However, different ages can be reached more via different social media sites. Twitter is popular with older generations, while Snapchat tends to be used more by teens and young people. A presence across all the different sites allows for a connection with a huge and varied audience.

It demonstrates that they are modern and ‘in’ with the times.

Finally, using social media is a simple yet fantastic way to demonstrate that they are ‘in’ with the times. It shows that they are current, and present, and well-connected with reality.

This combination makes social media a real winner for those in the world of politics. But the exact same principles can also apply to those in business. 

Businesses can control the information that is out there about them. They can connect with their consumers in a human way, and they can reach a whole new audience, even ones previously untapped by them. Politicians, business owners and individuals; everyone stands to gain from the social media boom.

The Most Common Mistakes People Make With Business Productivity

Being productive in business is incredibly important. It doesn’t take a genius to work out that productivity leads to success in many cases, so you should be striving for it! That said, obtaining high levels of productivity isn’t easy. 

Business Productivity


It isn’t just about how much hard work you put in; it’s the way in which you do it. You’ve got to be smart about this! If you’re confused, read on for some tips.

Trying To Do Everything

There’s nothing quite as demoralizing as feeling as though you aren’t doing your best work. I bet we’ve all had that experience where we’ve been distracted by something for an hour and realized how much we could have done! Still, productivity isn’t just about how much work you can do. 

Quality should always take precedence over quantity, so thinking smarter is the all-important key. Don’t start doing tasks that should be done by someone else. Hire IT support to save wasting time on computer-related issues. Hire commercial cleaning services so you don’t waste time with a vacuum cleaner! Focus on what’s most important and learn to prioritize.

Hiring More People

The next few tips on this list are all going to focus on somewhat of a panic reaction. Business owners get all sorts of crazy ideas in their head about productivity. They want to strive to be the best, and that’s understandable. Still, that doesn’t mean that you should be pushing the boat out to hire as many workers as possible. 

This can actually have an opposite effect, and make other workers in your business feel disillusioned. By all means, hire someone if you want to. Still, take the time to focus on your existing employees and train them. Get them up to the required standard instead of replacing them with new models!

Changing Focus

I’ve seen this all too often, and it can destroy a company if not handled in the right away. Again, it’s a panic reaction to things not going so well. Taking on a big new client and handling all the extra work might seem productive, but it can also have a detrimental effect.

Suddenly, your workers might find that they can’t cope with the additional work. Also, changing focus on a regular basis will leave your workforce feeling confused and demoralized. All that hard work they put into your original vision is now for nothing? Of course they’re going to feel unhappy!

Over Exhaustion

I know that you’re the owner of the company, and you’ve got to handle a lot of things, but you must protect against over exhaustion. It’s something that can lead to bad decisions and irritable moods. By trying to do as much as possible on a daily basis, you might think you’re productive.

Without the right amount of rest and time away from work, though, it’ll have the exact opposite effect. You can’t operate at your best levels when you’re exhausted. It’s that simple! Recognize the signs of over exhaustion and stop them in their tracks before you start doing damage.

Some Key Ways To Make Running Your Business Easier

Running a business is not always going to be a walk in the park – that much is clear to anyone. However, that doesn’t mean that it has to be a series of constant headaches, either. If you put the right kind of focus on it, running a business can be a real joy – and it doesn’t have to endlessly stress you out. You can apply direct marketing strategies to grow your business from day one. So you don't have spend big money on paid advertisement, especially for online business.


Running Your Business Easier


This is something which is likely to be close to the heart of everyone who has their own business to look after. On the one hand, you obviously want to ensure that your business does as well as possible. However, there is little use in letting your business’ success get in the way of your enjoyment of life. With that in mind, it is worth considering some basic ways to make the whole process easier on yourself. Let’s take a look, now, at some great ways to do just that.

Plan Everything

More often than not, things get stressful when you have not planned for a certain circumstance or event. In business, you are likely to come across many unexpected and perhaps unwanted things. Of course, there is little you can do about such things which are beyond your control. However, there is a lot you can control, and that is where your power lies.

It makes sense to plan out everything in your business as well as you can. That way, you can at least make the business as safe as possible from any potential problems. For more on the importance of planning.

Outsource

This one is particularly important to bear in mind if you are running a business solo. However, it does apply to just about every business going. There is so much to running a business that it can be easy to feel a little overwhelmed. If you are doing it alone, then you have probably experienced the stress that comes from trying to achieve too much. If you are keen to make your business less of a psychological burden, then outsourcing is essential. 

The main decision that needs to be made here is what exactly to outsource. The truth is, you can outsource anything which is not essential to be done by yourself. A good place to start is with your business’ website maintenance. Look here for more information on outsourcing web design.

Stay Organised

An organized workplace is the key to a clear mind. As long as you can feel relaxed and fully at home as you are working, you are much less likely to experience any great amount of stress. That’s why an essential part of making your business easier to run must be being organized.

Ensure that you are as organized as possible in your day-to-day working activities. If you are struggling, it might even be worth hiring someone to help you out with this side of things.


Surprising Expenses That Cost Business Owners Incredible Amounts

What are the biggest costs for your company? You’ll probably immediately jump to things like rent. If you’re paying rent on a business office, you will be paying thousands each month. If you own the property, you’ll have to invest a lot in the property through maintenance costs. Then there are your employees. They are a massive expense on your business, probably costing you hundreds of thousands each year. 

Cost Business Owners


Although this will depend on the size of your company. After that, there are legal fees if you have issues with the law in your company and perhaps marketing. We were able to fire those off quite quickly because these are the obvious costs you are aware of. But what about the ones you don’t think about that could be costing your business big money?

Those Little Touches

Tea, toilet tissue, milk and other small miscellaneous spends might be costing your business a lot of money. Insurance companies estimate that around thirteen percent are unprepared for these costs. You might say that you’ll just remove those costs by not providing these small things.

However, if you do this, you’ll soon find employees revolt or at the very least, complain. Even if you do, there is the question of where to draw the line. Not providing milk for employees tea and coffee might be reasonable, but you can’t ask them to bring their own toilet paper.

Need A Pen?

We suspect this one might be caused by pens going missing. Come on now; we’ve all taken stationery home from our office and never returned it. But as it turns out stationery costs are a big burden for smaller businesses. Insurance companies believe that this is because business owners don’t bother to price check. They assume it’s a small cost and never realize they are being overcharged. How often do you replace pens and other stationery in your office? Too often, we imagine.

IT Staff

Who are the most well-paid people in your company? It might shock you to learn that it’s probably IT team you hired. IT staff are in high demand right now and with that value comes an added cost of keeping them on the payroll. Top IT teams can earn as much as a hundred thousand per year. That’s why many businesses are instead using outsourcing services. They still get the benefit of 24 hour IT support, but at a far lower cost.

Phone Bills

Do you watch how your employees use the phone lines and who they call? If the answer is no, you might want to start. Evidence suggest that phone bills are costing small business owners with big bills every month. The answer would be to start regulating phone calls and restricting them, banning personal use.

After all, almost everyone has a cellphone these days, so there’s no need to rack up the business bill. Of course, if you are paying for your employee’s cell phone contracts, you’ll probably find you’re being charged for a lot of personal calls.

The Growing Trend of Naked Broadband Plans

Going “naked” has become the latest trend with Internet broadband plans. They are not literally going naked, though! Naked broadband is a term used for a broadband connection that comes without a landline, though the subscriber can make phone calls using the internet data.

Naked Broadband Plans


Most of the high-speed broadband providers, particularly the ISPs for residential use, are promoting naked broadband which reduces the subscription fee for the user and also provides a hassle-free high-speed internet connection. This is a win-win situation for people who do not use a land phone even though they are forced to subscribe to one for a broadband connection simply because the connection is taken via the telephone cable or the television cable.

Innovation was inevitable in this highly competitive field where many subscribers were looking for a cheaper and better solution for a faster and more reliable internet broadband connection, particularly one that does not bind them to subscribe to a forced television cable of the land phone. That’s when new start-ups came up with the perfect solution using the fiber optics enabled internet.

The entry of Fiber Optics Broadband

With developing technology and the increased use of a smartphone, very few people use a fixed landline connection for which they have to pay a monthly subscription whether they use it or not. 

More than 90% of the people in New Zealand are not dependent on landlines and still they are bound to one for subscribing to a high-speed internet broadband. So the cost comes to the landline rental, smartphone rental plus data, broadband rental, television cable rental plus usage charges for landline calls.

Moreover, the service they were getting was not up to the mark, with the connection getting slower most of the times and quite inconsistent too which cost them more internet time. Fiber optics internet was the perfect solution to all these issues at one go. Even though fiber optics cable was used for seamless high-speed internet connections in the commercial sector, it was considered very expensive and never offered to the residential sector. 

The startups that were looking for innovative solutions to existing problems considered this opportunity and managed to come up with less expensive fiber optic cables that they used to provide broadband connection to the residential sector. The timing was perfect since the home users of the internet were increasing day by day. 

People wanted a high-speed and consistent connection that would let them learn, shop, pay, search, post, watch movies and play games seamlessly. Fiber optic cables were the perfect solution which served all these and quite a lot more.

Naked broadband

With fiber optic cables, the subscriber no longer required a landline phone. The installation of fiber optic cables never affected the residential users. The ISP will provide the new cable till outside the house where the earlier broadband cable was connected. The same internal cable can be used for connecting to the internet. The phone could also be connected to this cable which let the user use the high-speed internet data to connect a call.

So the user no longer has to subscribe for a landline and only pays for the data that is used. This was the perfect deal for those who rarely used a landline. The internet also provided free calls which many people make use of. The main advantage of switching to a naked broadband, other than the cost, will be the internet speed which goes up by 100 times in a fiber optic cable. 

If the conventional cables would provide 3 Mbps to 10 Mbps speed, the fiber optic enabled broadband came in 10 Mbps to 1000 Mbps speed which was a huge leap. This speed, teamed up with a naked connection, was the perfect alternative to the already frustrated internet users.

The current scenario

It is not just the independence from the landline that attracts people towards naked broadband. The fiber optics naked broadband brings along with it a host of other uses too. Apart from connecting faster and easier to the internet, they also provide the Wi-Fi base for the smart devices at home. 

Since the speed and consistency are quite superior, we can also reap the benefit of connecting all the smart devices at home to the Wi-Fi modem, making naked broadband and fiber optics broadband a great way to save on your annual bills.

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